Marketing Principles Questions 201213 Essay


Programme: BTEC Higher Countrywide Diploma (HND) in Business

Device Number and Title: Device 4: Marketing Principles

Unit Level: H2

Assignment Ref. Number: some. 1 . you

Module Tutor: Sabrina Akbar

Email: T. [email protected] company. uk

Day Set: 17/06/2013

Key times

Distribution day: 17/06/2013

Submission date: (13/08/2013) 9th week of the term

Return time: 4 weeks coming from submission


The aspires of this assignment are to gauge the outcome of students' learning in terms of know-how acquired, understanding developed and skills or perhaps abilities received in relation to obtain the learning outcomes.

The job contains two parts. The first section of the assignment is founded on the 15 Pass standards testing the students' knowledge of key rules and theories in advertising.

The second section of the assignment is actually a case study which in turn aims at students' ability to apply the ideas in real world examples. The situation study is aimed at merit and distinction requirements since college students need to identify which important theories, rules they need to apply. They need to gather data coming from a wide range of solutions in order to response the concerns. The last part of the report is a reflection of their learning process.

On paper this survey student must present his / her own work. However , they may clearly have to work with and present the work of others. College students must indicate the relevant source(s) of material that they can present to support their operate.

Specification of Assessment


Part A requirements:

1 ) 1: Establish marketing and explain the components of the promoting process 1 . 2: Measure the benefits and costs of your marketing orientation for a selected organisation. Clarify customer and competitor orientation and competitive advantage. Emphasize the importance of customer satisfaction, customer support and romantic relationship marketing. 2 . 1: Present macro and micro environmental factors which usually influence advertising decisions. Describe the importance of stakeholders; explain the competitive environment (Porter's 5 forces analysis) M1: Choose an industry and analyse the competitive environment intended for selected industry and suggest appropriate approaches that can be used by the businesses in this market. 2 . a couple of: Propose segmentation criteria being used for items in different marketplaces. Chose one of these for demographic and one particular for geographic segmentation. installment payments on your 3: Select a targeting strategy for a selected product/service. (Selecting a product from the Industry in M1 will be appropriate) 2 . some: Demonstrate how buyer conduct affects advertising activities in several buying situations. 2 . your five: Propose fresh positioning to get a selected product/service. (Selecting a product or service from the Market in M1 will be appropriate) 3. 1: Explain just how products are developed to sustain competitive advantage. Describe product lifecycle and product mix. three or more. 2: Make clear how distribution is arranged to provide customer convenience. Explain the position of intermediaries. 3. 3: Explain how prices are set to indicate an organisation's objectives and market conditions, explain charges strategies. three or more. 4: Demonstrate how marketing activity is usually integrated to achieve marketing goals. Explore advertising mix, push and draw strategies. three or more. 5: Evaluate the additional aspects of the prolonged marketing combine and their significance. 4. one particular: Plan marketing mixes for two different sections in buyer markets. some. 2: Illustrate differences in marketing products and services to businesses rather than consumers, make clear characteristics of services. four. 3: Present how and why foreign marketing may differ from home marketing. Demonstrate importance of the EU, explain international marketing mix approaches. D1: Seriously reflect on your task. What did you learn from that, what were your strengths and weaknesses, what expertise and expertise did you acquire? Part B requirements:

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