HAIER'S U. S. REFRIGERATOR STRATEGY 2005
The U. S Refrigerator Industry
W TAMTYM MIEJSCU = 13. 2 million units (29. 5% from the total white-colored goods)
CAGR (2004 – 1996) = 3. 4 %
CAGR (2004 – 2000) sama dengan 5. 4 %
CAGR (2004 –2002) = 6. 2 %
CAGR (2004 – 2003) = installment payments on your 3 %
TAM sama dengan $ six. 5 billion dollars
ASP = $ 568
1 . Refrigerators will be the biggest industry segment in the major home appliance organization. 2 . The refrigerator marketplace segment is growing with the same rate of all the white very good market (comparable CAGR values) except for recent times (2004) once Refrigerators grew only 2 . 3% as opposed to 7. 2% of the white goods market. 3. Following your big growth from 2002 to 2003 (10. 3%), there is a slow-down from the year 2003 to 2004 (2. 3%), giving an normal CAGR (2004-2002) = six. 2%. Why this slow-down?
1 . Standard Refrigerators segment displays an average twelve-monthly grow of about 2%. installment payments on your Compact freezers segment reveals a much larger growth although also a slow-down from the year 2003 to 2004. This slow-down causes the whole slow-down in the refrigerators industry. Why compacts slow-down from 2003 to 2004?
Might be it is not essential. Think that the CAGR (2004-2002) = 14% => Compacts are developing much more compared to the standards!
Sales: 12. 6 , 000, 000 units
Substitute demand: several. 3 mil units / year
Delta: 3. 3 million (31% of options beyond replacement)
Sales: installment payments on your 6 million units
Replacement demand: 1 . 0 , 000, 000 units / year
Delta: 1 . 6 million (62% of options beyond replacement) Notes:
1 ) There is a regular demand every year due to substitute => Suprisingly low risk marketplace! 2 . Resources beyond substitute:
← New houses/offices/hotels: growing but very slowly and gradually ← Larger houses: more area => more than one refrigerator? More wine beverages cabinets (sources for compacts)? ← 25% of new residences with home business office => small refrigerators as well for your house market (new...
Memorandum of Law -- Medical Malpractice Essay
Essay regarding Mazda Corp Overview
Rhetorical Examination Essay
An Examination of Ophelia’s Drowning: A Common Theme in Painting Composition
Fast food in the us Essay
Essay about Value Conjunction with Sapota Fresh fruit
Acid Basic Titration Laboratory Essay
Road Car accident Essay
Hbr Circumstances Csr Outsourcing in Tangers 2 S Essay
Tolib Kayumov Essay
Boston Hotel - Loss of life of a Salesman Essay
Essay about Freedom Now and Then
1984 and Nazism Composition